Each Other , the fourth fragrance by THoO, new artistic direction of The House of Oud (Colourful Collection) , speaks of art, friendship, crews, tags, graffiti and urban lifestyle. It is a joint creation by graffiti writer KayOne and Andrea Casotti, perfumier and founder of The House of Oud.
“Each Other is the expression of the immense energy and pictorial talent of KayOne as well as Andrea Casotti’s flair. It is a powerful fragrance, as is the writer’s mark, revealing the new tale of THoO.”
The perfumer Cristian Calabrò worked with Andrea Casotti on the olfactory translation of the fourth chapter for THoO and describes it as follows: “Each Other is an urban perfume which is virile, strong, laden with inspirations and sensations, from the underground movement, subterranean atmospheres, social evenings in the bustling capital, to street culture. A fragrance in which the lemon and grapefruit zest mingles with aromatic herbs, just like in a cocktail which accompanies an electric Milanese night out. Wormwood and calamus paint a “bitter” background characterised by dark tonalities, the dark side of the crew. Lastly, the warm notes of labdanum and the more luminous and dryer ones of vetiver remind us of nocturnal lighting, scenographies of incursions of this immensely fascinating artistic current.”
Each Other was launched in 2018. Each Other was created by Cristian Calabro and Andrea Casotti.