“Olivier Polge crafted this Eau de Parfum as an imaginary flower — a radiant and sparkling, purely feminine Chanel blossom based on a bouquet of four white flowers: a rich, enveloping heart of exotic Jasmine shimmers with the fruity green notes of Ylang-Ylang, while fresh and sparkling Orange Blossom shines through, offering a glimpse of Grasse Tuberose captured at its finest. Four points of light that recall the four corners of the bottle.”
The new bottle and packaging, which took five years to be made, are designed by Sylvie Legastelois, head of packaging and graphic design creation. She wanted it to be jewel-like yet simple and in line with the classic bottles of the house. The square bottle is colored in a soft golden shade that transmits the light, as a symbol of the sunny character of the fragrance.
Actress Kristen Stewart is the face of the campaign that includes a film shot by director Ringan Ledwidge and a print ad lensed by Karim Sadli.
Gabrielle was launched in 2017.
